First five seconds of a telemarketing call decide the end result?

Most in-house telemarketing attempts fail due to insufficient preparation. With this I simply mean that while the facilities - phones, desks, space, etc. - are well provided for, the planning of the all-important APPROACH to each prospect is left almost completely to chance.

The sickening fact is that you can try a thousand different approaches and STILL NOT HIT THE ONE THAT WORKS. Guessing is NOT a good idea in starting a telemarketing unit. Persistence and tenacity are one thing, but it is not clever to bang one's head against the same wall in the same spot, hoping a door will eventually materialize...

Here's an eye-opening article on why most telemarketers fail before or within seconds they start the interview - try it and you might find yourself saving tons of time and money!

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The purpose of this blog is to help businesses and orgazations that want to set up their own in-house telemarketing. It can be wrought with problems and we hope to help you so you won't have to learn every single thing through trial and error... as more often than not, that leads to giving up rather than learning.

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