Most in-house telemarketing attempts fail due to insufficient preparation. With this I simply mean that while the facilities - phones, desks, space, etc. - are well provided for, the planning of the all-important APPROACH to each prospect is left almost completely to chance.
The sickening fact is that you can try a thousand different approaches and STILL NOT HIT THE ONE THAT WORKS. Guessing is NOT a good idea in starting a telemarketing unit. Persistence and tenacity are one thing, but it is not clever to bang one's head against the same wall in the same spot, hoping a door will eventually materialize...
Here's an eye-opening article on why most telemarketers fail before or within seconds they start the interview - try it and you might find yourself saving tons of time and money!
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