Difference between knowing and thinking you know
The human mind is a remarkable thing. It can provide us with such ingenious solutions and it can make us dig a deep hole and jump in...
It is amazing how the feeling of certainty can affect a telemarketing activity. If your certainty is CORRECT - meaning that it is actually based on objective knowledge of how things are out there, how your target group thinks, what they need and want, etc. - then it will provide you with a telemarketing activity producing ample results, something so successful your competitors would not BELIEVE if they heard it.
And if that certainty is INCORRECT, if it is based on a FEELING (certainty, after all, IS a human emotion, merely a self-created sensation which neither guarantees you're right nor that you're wrong), then the telemarketing activity becomes a tedious battle against the odds, yielding low results and bringing with it all the other problems such as continually changing personnel, low profits... well, one hardship after another.
Of course, one cannot have ONLY one or the other. Even the best and most carefully planned & administered telemarketing activity has hickups... and totally unproductive telemarketing attempts simply vanish into oblivion rather quickly.
Who dares to challenge certainties in telemarketing, wins
Would you challenge your own certainty in order to ensure everything in your telemarketing activity is in fact aligned and working at the best possible efficiency?
If your answer to that question is an unhesitant "Yes," then you have the attitude it takes to ensure best possible success for your telemarketing activity, be it a simple in-house unit or a professional telemarketing organization selling its services to businesses.
In such case, why not read about our B2B Telemarketing Result-Optimization Analysis to see what you could receive in terms of improving the results of your telemarketing activity AND ensuring a certainty of its functionality in an objective way through the eyes of someone who has not only trained telemarketers for decades but also created whole new approaches for telemarketing functions?
Feel free to contact me if you have any questions.
Certainty in knowing what your target group feels about issues?
Certainty is a funny thing. It is an emotion that is born in our mind, and it gives us a feeling that makes us absolutely sure that that whatever we FEEL is certain... IS really so.
And in many cases, it may well BE certain also.
But the further we move from our own opinions and into the realm of views of others, the less likely it is that we can GUESS what others think. No matter how certain we FEEL that we know...
Now, when it comes to setting up your telemarketing activity, WHY would you rely on GUESSING what your target group feels, thinks, wants, likes and dislikes?
Why would you gamble the future of the whole activity, the expense it takes to start and maintain a telemarketing unit AND the hopes & expectations of your FUTURE on a GUESS?
Of course you wouldn't WANT to do that.
But what choice do you have, really? Where could you go to acquire reliable data on how the majority of your target group FEELS?
B2B Emotional Survey
Assumption is the mother of all failures. Well, most of them anyhow. You can always backtrack a failure to the moment where something was accepted for a fact without actually finding whether or not it was true.
There is one way to know for CERTAIN what your target group wants, how they feel about things important to your service or product so you can build your telemarketing approach & script on reliable facts... and get the expected results.
So why not have a look at what it could help you achieve? Read the article "Telemarketing survey - the key to a high success ratio in telemarketing" ( http://www.telemarketingtips.info/telemarketing-survey.html )at our website www.telemarketingtips.info
Feel free to contact me through the website if you have any queries regarding how we could help you with surveying your target group AND even creating you a better telemarketing script (complete with training & troubleshooting manuals, if required) if that's your way.
Remember this fact: Telemarketing works well when it hits the right emotional buttons!
