Tuesday 9 October 2012

B2B telemarketing: OF COURSE you know what interests the prospect...??

Certainty in knowing what your target group feels about issues?



Certainty is a funny thing. It is an emotion that is born in our mind, and it gives us a feeling that makes us absolutely sure that that whatever we FEEL is certain... IS really so.

And in many cases, it may well BE certain also. 

But the further we move from our own opinions and into the realm of views of others, the less likely it is that we can GUESS what others think. No matter how certain we FEEL that we know...

Now, when it comes to setting up your telemarketing activity, WHY would you rely on GUESSING what your target group feels, thinks, wants, likes and dislikes?

Why would you gamble the future of the whole activity, the expense it takes to start and maintain a telemarketing unit AND the hopes & expectations of your FUTURE on a GUESS?

Of course you wouldn't WANT to do that.

But what choice do you have, really? Where could you go to acquire reliable data on how the majority of your target group FEELS?


B2B Emotional Survey


Assumption is the mother of all failures. Well, most of them anyhow. You can always backtrack a failure to the moment where something was accepted for a fact without actually finding whether or not it was true.

There is one way to know for CERTAIN what your target group wants, how they feel about things important to your service or product so you can build your telemarketing approach & script on reliable facts... and get the expected results.

So why not have a look at what it could help you achieve? Read the article "Telemarketing survey - the key to a high success ratio in telemarketing" ( http://www.telemarketingtips.info/telemarketing-survey.html )at our website www.telemarketingtips.info 

Feel free to contact me through the website if you have any queries regarding how we could help you with surveying your target group AND even creating you a better telemarketing script (complete with training & troubleshooting manuals, if required) if that's your way.

Remember this fact: Telemarketing works well when it hits the right emotional buttons!




 

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