Difference between knowing and thinking you know
It is amazing how the feeling of certainty can affect a telemarketing activity. If your certainty is CORRECT - meaning that it is actually based on objective knowledge of how things are out there, how your target group thinks, what they need and want, etc. - then it will provide you with a telemarketing activity producing ample results, something so successful your competitors would not BELIEVE if they heard it.
And if that certainty is INCORRECT, if it is based on a FEELING (certainty, after all, IS a human emotion, merely a self-created sensation which neither guarantees you're right nor that you're wrong), then the telemarketing activity becomes a tedious battle against the odds, yielding low results and bringing with it all the other problems such as continually changing personnel, low profits... well, one hardship after another.
Of course, one cannot have ONLY one or the other. Even the best and most carefully planned & administered telemarketing activity has hickups... and totally unproductive telemarketing attempts simply vanish into oblivion rather quickly.
Who dares to challenge certainties in telemarketing, wins
Would you challenge your own certainty in order to ensure everything in your telemarketing activity is in fact aligned and working at the best possible efficiency?
If your answer to that question is an unhesitant "Yes," then you have the attitude it takes to ensure best possible success for your telemarketing activity, be it a simple in-house unit or a professional telemarketing organization selling its services to businesses.
In such case, why not read about our B2B Telemarketing Result-Optimization Analysis to see what you could receive in terms of improving the results of your telemarketing activity AND ensuring a certainty of its functionality in an objective way through the eyes of someone who has not only trained telemarketers for decades but also created whole new approaches for telemarketing functions?
Feel free to contact me if you have any questions.
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